Jamie Matusow , Editor-in-Chief12.01.22
Welcome to our December issue, with a special year-end focus on Innovative Packaging in the Cosmetics Industry. I can’t believe how fast these 12 months have gone—especially when you consider the great strides made in packaging. While many elements contribute to an innovative product, there is no doubt that Innovation and Sustainability are now inextricably linked.
As Nick Vaus, partner and creative director at London-based design agency Free The Birds, tells Beauty Packaging here, “There are two design principles within beauty and cosmetics—sustainability & impact, and inclusivity & accessibility—that’ll remain crucial considerations for any product or brand design we create.”
In essence, Vaus, says impending legislation has taken “nice-to-have” sustainable packaging to a “must-have” necessity.
“With words like ‘circular economy’ and ‘reusability’ common terminology in our briefings,” explains Vaus, “it is enforced legislation that has given the industry the much-needed push to develop innovative packaging in a climate-conscious environment.”
Innovation and Sustainability have also impacted Decorative Techniques—with everything from earth-friendly, eye-catching visuals to strong social messaging—as you’ll read here.
An excerpt of the Deco article lends the following social responsibility viewpoint from Edelman’s Trust Barometer Report. It states, “Value, customer safety and putting people before profits have soared in importance, while personal image, trendiness and excitement are down... Nearly two-thirds of respondents say that they are more attracted to brands that focus on making the world a better place.”
This issue also highlights suppliers’ packaging innovations shown at MakeUp in NewYork and Luxe Pack Monaco; and an interview with Laszlo Moharita, Vice President of Fragrance and Haircare Package Development, for The Estée Lauder Companies. At BeautyPackaging.com, you’ll find an interview with Jason Shaw, VP, Oral Care Design, Procter & Gamble, who also provides helpful insight and advice. Adding to the topic, our story on this year’s Pentawards indicates that “a substantial shift toward sustainability’ has become the core priority for packaging design.”
We hope you enjoy this issue, and it inspires you in your creative packaging pursuits. Jay Gorga and I—and our wonderful colleagues at Beauty Packaging—wish you a Joyous Holiday and a Happy New Year!
As Nick Vaus, partner and creative director at London-based design agency Free The Birds, tells Beauty Packaging here, “There are two design principles within beauty and cosmetics—sustainability & impact, and inclusivity & accessibility—that’ll remain crucial considerations for any product or brand design we create.”
In essence, Vaus, says impending legislation has taken “nice-to-have” sustainable packaging to a “must-have” necessity.
“With words like ‘circular economy’ and ‘reusability’ common terminology in our briefings,” explains Vaus, “it is enforced legislation that has given the industry the much-needed push to develop innovative packaging in a climate-conscious environment.”
Innovation and Sustainability have also impacted Decorative Techniques—with everything from earth-friendly, eye-catching visuals to strong social messaging—as you’ll read here.
An excerpt of the Deco article lends the following social responsibility viewpoint from Edelman’s Trust Barometer Report. It states, “Value, customer safety and putting people before profits have soared in importance, while personal image, trendiness and excitement are down... Nearly two-thirds of respondents say that they are more attracted to brands that focus on making the world a better place.”
This issue also highlights suppliers’ packaging innovations shown at MakeUp in NewYork and Luxe Pack Monaco; and an interview with Laszlo Moharita, Vice President of Fragrance and Haircare Package Development, for The Estée Lauder Companies. At BeautyPackaging.com, you’ll find an interview with Jason Shaw, VP, Oral Care Design, Procter & Gamble, who also provides helpful insight and advice. Adding to the topic, our story on this year’s Pentawards indicates that “a substantial shift toward sustainability’ has become the core priority for packaging design.”
We hope you enjoy this issue, and it inspires you in your creative packaging pursuits. Jay Gorga and I—and our wonderful colleagues at Beauty Packaging—wish you a Joyous Holiday and a Happy New Year!
